The concept comes from the increasing number of Gastropathy in city white-collar workers. When you are in the rapid development of the 21st century, people's lives become much more busy and it is easy to neglect their own health risks, thus, gastrointestinal disease has become the most easily is one of frequent diseases. For example, I has been affected due to this disease so I combined with their own experience to do a caring stomach patients concept brand project. As the stomach disease is a chronic form of illness so I hope it can remind white-collar groups of their own stomach health attention through my project products such as these packages with relevant reminders slogan. Through research I analyzed that the biggest cause of stomach trouble is that the worse habits come from busy work. So I combine the elements of medical and white-collar workers, branding including conceptual products, posters, apps and devices.